Coach introduced Coach Cherry, a colorful and joyful new Parfum celebrating the vibrant pulse of New York City in a new campaign starring brand ambassador Storm Reid. 

Coach Cherry draws inspiration from the house’s playful cherry motif with a retro-cool feel. The fragrance pairs the timeless elegance of Coach craft with a fresh and youthful radiance for an invigorating sensory experience.

Packaging Details

The bottle features a deep red hue adorned with the house’s Horse and Carriage logo and a gold cherry charm.

It includes a red turnlock cap, which pays homage to the signature Coach details that nod to the house’s storied leather tradition. 

The outer pack mirrors the bottle’s joyful spirit and rich red hue, textured with an embossed cherry motif. 

Creative Director Stuart Vevers, said,

“Coach Cherry has a bright confidence that I think captures the energy of today’s generation – something I believe Storm Reid embodies so authentically in the campaign. The fragrance concept was inspired by our popular Cherry charm and I thought it would be fun to explore the same spirit of self-expression that it evokes.”

Fragrance Notes

Crafted by perfumers Natalie Cetto and Nadège Le Garlantezec from Givaudan House, Coach Cherry opens with dark Cherry and Italian Mandarin. The heart reveals a floral bouquet of Jasmine Sambac, Magnolia, and Rose. Patchouli, sweet Tonka, and warm Ambrofix create the base notes. 

Shot by Cass Bird and starring Emmy Award-winning actor and producer and Coach ambassador Storm Reid, the campaign celebrates confidence and authenticity. 

Shot against the iconic backdrop of New York’s skyline at dusk, Reid radiates the scent’s daring elegance and magnetic energy—with a playful wink of rebellious glamour.